About Us

With over 25 years of experience as a pharmacist, Sundus has worked across community pharmacy, primary care, social care, academia and research, and the private sector. She specialises in the care of older people, frailty, and polypharmacy, with a particular focus on medicines optimisation in care homes and social care.

Her interest in older people’s care began early in her career, when a care home sought her expertise to provide training and support following a serious medication error. As the impact of her training became widely recognised, Sundus identified a significant gap in medicines management support and high-quality medication training. In response, she founded Pharm-ACE Solutions in 2009 to support care providers and commissioners, including Local Authorities.

Sundus is a Fellow of the Royal College of Pharmacy and currently serves as Chair of the National Pharmacy Care Home Faculty. She is a member of the British Geriatrics Society and a registered practitioner with the European Mentoring and Coaching Council (EMCC). Alongside her role as a  Senior  Medicines Optimisation Lead Pharmacist within the NHS, she is a NICE Medicines and Prescribing Associate and an Honorary Fellow at the Nuffield Department of Primary Care Health Sciences, University of Oxford.

A committed advocate for compassionate, person-centred care, Sundus is also a Dignity Champion, promoting dignity, respect and quality across all aspects of her professional practice.